Privacy Policy

These Privacy Policy Rules (hereinafter referred to as the “Rules”) explain how Trending Up s. r. o., Company ID: 55 394 627, VAT ID: SK2121814552, with its registered office at Šarišský Štiavnik 13, 090 42 Šarišský Štiavnik, Slovakia (hereinafter referred to as “we”, “us”, or “Trending Up s. r. o.”), collects, uses, stores, and protects the personal data of its customers (hereinafter referred to as “you” or “customers”) who visit the online store ivanzo.com (hereinafter referred to as the “Online Store”), in compliance with the General Data Protection Regulation (GDPR) and other applicable legal regulations.

1. Data We Collect

When using our services, we collect the following personal data:

Identification Data: Name, surname, billing address, delivery address.
Contact Data: Email address, phone number.
Payment Data: Payment information, such as bank account details, payment card details (via secure third-party payment gateways).
Technical Data: IP address, cookies, behavior data on our website, device information from which you access our website.

These data enable us to provide our services, process your orders, and optimize the user experience on the website.

2. Purposes of Processing Personal Data

We process your personal data for the following purposes:

Order Processing and Product Delivery: We collect your data to process orders, issue invoices, and ensure the delivery of ordered products.
Payment Transactions: Processing of data necessary for payment transactions, including secure payments through third-party payment gateways (e.g., Apple Pay, Google Pay).
Customer Support: Responding to your inquiries and resolving potential complaints and disputes.
Marketing Purposes (with Consent): If you have given your consent, we may use your contact details to send newsletters, promotional offers, or discount information.
Legal Purposes: Storing data for accounting purposes and in compliance with applicable legal regulations.

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

Performance of a Contract: Processing personal data is necessary for the performance of a contract (purchase of products) between you and Dominika Kvapilová.
Consent: In cases where you have consented to receiving marketing materials or newsletters.
Legal Obligations: Storing data for accounting or tax obligations.
Legitimate Interests: Optimizing and ensuring the functionality of our website and improving our services.

4. Data Retention

We retain your personal data only for as long as necessary to achieve the purpose for which they were collected or as required by law (e.g., accounting or tax obligations).

Order Data: Retained for 10 years in compliance with tax and accounting obligations.
Marketing Data: Retained until you withdraw your consent or request their deletion.

5. Sharing and Disclosure of Personal Data

We may share your personal data with the following third parties:

Delivery Services: To ensure the delivery of your orders, we cooperate with external courier companies (e.g., Packeta, DPD), which receive only the data necessary for order delivery.
Payment Services: Your payment data are processed by secure third-party payment gateways (e.g., Apple Pay, Google Pay) in compliance with the highest security standards.
Accounting and Tax Services: In compliance with legal requirements, we may share your data with accounting service providers or tax authorities.

Your data is never sold or rented to third parties for commercial purposes.

6. Customer Rights

Under GDPR, you have the following rights regarding your personal data:

Right of Access: You have the right to know what data we process about you and for what purpose.
Right to Rectification: If your data is inaccurate or incomplete, you have the right to request its correction.
Right to Erasure (“Right to Be Forgotten”): In certain cases, you can request the deletion of your personal data if they are no longer necessary for the purposes for which they were collected.
Right to Restrict Processing: You have the right to request the restriction of processing your data under certain circumstances.
Right to Data Portability: You can request the transfer of your data to another controller in a structured, commonly used format.
Right to Object: If we process your data based on legitimate interests, you have the right to object to such processing at any time.

To exercise these rights, you can contact us via email at: info@ai-glasses.com

7. Cookies

We use cookies on our website to enhance the user experience, perform analytics, and deliver targeted advertising. For more information on the use of cookies, please refer to our [Cookie Policy](add link).

8. Data Protection

We ensure that your personal data is protected by appropriate technical and organizational measures against unauthorized access, misuse, loss, or damage. Our website uses SSL encryption to ensure secure communication.

9. Changes to the Privacy Policy

We reserve the right to change this Privacy Policy in accordance with applicable legislation. If we make substantial changes, you will be notified via email or through a notice on our website.